As a licensed esthetician, preparing your clients for the summer months involves more than just scheduling their waxing appointments. It's about providing them with the best care, advice, and products to ensure their skin stays smooth and healthy during the hotter, more active season.
Here are some expert tips to help you and your clients get ready for summer:
Adjusting Your Services for Summer
- Pre-Booking Strategy:
- Encourage Early Booking: Advise your clients to book their summer waxing appointments in advance to secure their preferred times. The summer season can get busy, and pre-booking helps manage your schedule effectively.
- Package Deals: Offer summer waxing packages that include multiple sessions at a discounted rate. This can incentivize clients to maintain regular appointments.
- Summer-Specific Promotions:
- Special Offers: Create promotions for popular summer waxing services, such as bikini or Brazilian waxes. Bundle these with aftercare products for added value.
- Referral Discounts: Encourage clients to refer friends for a summer-ready wax, offering discounts for both the referrer and the new client.
- Educational Consultations:
- Informative Sessions: Provide consultations to educate clients on the importance of a consistent waxing routine, especially during the summer. Explain how regular waxing can lead to less hair growth over time.
- Personalized Advice: Tailor your advice to each client's skin type and hair growth patterns, recommending specific products and routines.
Enhancing Client Experience and Results
- Exfoliation Education:
- Pre-Waxing Prep: Educate clients on the importance of exfoliating 24-48 hours before their waxing appointment. Offer exfoliating products in your salon and demonstrate how to use them.
- Post-Waxing Care: Emphasize the need for continued exfoliation 2-3 times a week to prevent ingrown hairs and maintain smooth skin.
- Hydration Tips:
- Moisturizing Advice: Recommend lightweight, non-comedogenic moisturizers that clients can use daily. Highlight the benefits of keeping skin hydrated for better waxing results.
- Hydration Stations: Provide samples or sell travel-sized hydrating products in your salon. This can be a great add-on sale during summer.
- Sun Protection Guidance:
- Sun Exposure Warning: Advise clients to avoid direct sun exposure 48 hours before and after waxing to prevent irritation and potential damage.
- Sunscreen Recommendations: Stock and recommend broad-spectrum sunscreens with at least SPF 30. Educate clients on the importance of applying sunscreen to waxed areas.
Adapting to Weather Conditions
- Managing Heat and Humidity:
- Pre-Waxing Products: For the best results, especially during the summer months, use Harley Waxing’s Cleanser & Toner to help dry and prep your clients' skin. Our Cleanser & Toner, combined with the Pre-Oil, effectively removes sweat and any powders, ensuring a clean and smooth waxing process without the mess.
- Post-Wax Cooling Products: Introduce cooling gels such as Harley Waxing Soothing After Gel that you can use post-wax to soothe their skin. Education your clients about their application and benefits.
- Swimming and Exercise Precautions:
- Pre-Swim Advice: Instruct clients to wait at least 24 hours after waxing before swimming in chlorinated or saltwater to prevent irritation.
- Exercise Hygiene: Remind clients to shower and change out of sweaty clothes immediately after workouts. Offer gentle, fragrance-free cleansers suitable for post-exercise care.
- Travel Tips:
- Travel Kits: Create travel-friendly kits with essential aftercare products. These can include exfoliants, moisturizers, and sunscreens.
- On-the-Go Advice: Provide clients with tips on maintaining their waxing routine while traveling, such as staying hydrated and protecting their skin from the sun.
Creating a Summer-Ready Salon Environment
- Seasonal Decor and Ambiance:
- Summer Vibes: Decorate your salon with a summer theme to create a welcoming environment. Consider adding elements like tropical plants, beach-themed decor, and light, airy colors.
- Refreshing Amenities: Offer clients cool beverages and refreshing facemasks during their appointments to enhance their comfort.
- Product Displays:
- Seasonal Products: Highlight products that are particularly beneficial for summer, such as after-sun care lotions, cooling gels, and lightweight moisturizers.
- Educational Displays: Use displays to educate clients on the importance of aftercare, featuring tips and recommended products.
By implementing these strategies, you can help your clients enjoy smooth, healthy skin all summer long while enhancing their overall experience at your salon. This proactive approach not only ensures client satisfaction but also fosters loyalty and boosts your business during the busy summer season.
Link to Cleanser & Toner: https://harleywaxing.com/products/cleanser-toner
Our Summer Fruits Film Wax is perfect for Summer waxing - offering the rich aroma of Summer Berries: https://harleywaxing.com/products/summer-fruits-film-wax